![]() ![]() Hightouch has collaborated with B2C brands such as Betterment, EyeByeDirect, Imperfect Foods, Autotrader, Nando's, and B2B firms such as Plaid, Ramp, and CircleCI, Lucidchart, and SurveyMonkey this year.Įvery company team, including sales, marketing, support, and success, requires customer data in the software they use to communicate with customers, such as CRMs, email tools, ad tools, and billing systems. Hightouch is the simplest way to sync data between systems without the assistance of a professional.īetween the Series A and now, Hightouch redesigned its main product to make it enterprise-ready, adding access control, SSO, version control, and the capacity to manage the throughput of millions of rows of data that their Fortune 500 clients send every day.The dramatic rise of reverse 'extract, transfer, and load' (ETL) has trailed the exponential growth of customer data warehouse usage by businesses of all sizes. ![]() The latter technology enables businesses to operate from a single, centralized source of truth, and the former enables that truth (read: data) to be used by everyone, ideally. In reality, however, business teams heavily rely on their engineering organizations to build and maintain these reverse ETL pipelines, which decreases the latter's productivity and ability to focus on developing the firm's core technology. Kashish Gupta (former investor at Bessemer Venture Partners), Tejas Manohar and Josh Curl (both former software engineers at Segment) have built Hightouch to democratize reverse ETL for all business teams by syncing their tools to the data warehouse. #HIGHTOUCH 40M SERIES ICONIQ GROWTH SOFTWARE# #HIGHTOUCH 40M SERIES ICONIQ GROWTH SOFTWARE#.
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